This is the reverse side of the former neon sign shown in image #1. This view highlights the arrow, which has slipped a quarter-turn and is now approximately sideways. Two glass insulators for the neon tubing dangle near the left bottom. Two more hang just below letters I and N and are also shown in image #1. Leafless trees of late November and an overcast sky add to the somber and barren scene.
The sign dates from 1951 or so, when John Dausch bought the little cluster of cabins, begun around 1930. He ran them until his death in 1971.
The faded sign colors (not to mention the broken neon) are true-to-life, showing 60-years exposure to the elements.
A more detailed history is at www.missouri66.org/~missouri/johns_modern_cabins.html