This image takes a little work to decipher. It is shown just as I found it. (The building also appears as "Sign & Reflection (Rt 66 Tulsa OK)."

The key is the newspaper headline about the Mel Gibson movie then showing. Many things in the image appear in trinity (groups of three), even the arrangement is triangular. And especially note the examples of One Man's Passion: in this case, apparently a street person.