PONY EXPRESS STATION (Lincoln Highway Gothenburg NE)
"Wanted: Young, skinny, wiry fellows, not over 18. Must be expert riders, willing to risk death daily. Orphans preferred."
This famous recruiting ad appears to be a myth, created years later. Nevertheless it's some of the best copy ever written. There's a bit of myth-making around this building too. It was disassembled, moved from miles away, and rebuilt in town decades ago. It is now a tourist stop and welcome center.