SHOP SMALL (Rt 66 Sapulpa OK)
An American Express sticker is almost overlooked in the visual clutter inside and out. This small business relies on reputation, and late-60s neon, to bring in customers.
Route 66 had already been bypassed when this business opened in 1957. This stretch was then, and remains, a local route.
And this remains a local business which has fended off several chains that built nearby. That includes McDonalds--which started very much like this--as a one-off burger stand on Rt 66 in San Bernardino CA.