The billboard is from Rt 66 days, aimed at westbound traffic. A date stamp on a pole is from the late 1930s. Some wide billboards like this advertised "Tucumcari Tonight" with its motels and cafes.

Rt 66 is on the far right with a westbound motorcyclist and car. Divided lanes of I-40 are on the left. This wide open scene is typical of the high desert.